The research outfit More in Common gets funding by, among others:
Luminate (UK), Social Change Initiative (UK), Robert Bosch Foundation (Germany), European Climate Foundation (France), Open Society Foundations (US/Europe) and Ford Foundation (US).
But here is its social fabric of "Hidden Tribes" in America:
| Tribe Name | Percent in America |
| Progressive Activists | 8% |
| Traditional Liberals | 11% |
| Passive Liberals | 15% |
| Politically Disengaged | 26% |
| Moderates | 15% |
| Traditional Conservatives | 19% |
| Devoted Conservatives | 6% |
Here is how More In Common defines the Hidden Tribes (yes, More In Common is clearly Progressive Activist):
Progressive Activists are deeply concerned with issues concerning equity, fairness, and America's direction today. They tend to be more secular, cosmopolitan, and highly engaged with social media.
Traditional Liberals tend to be cautious, rational, and idealistic. They value tolerance and compromise. They place great faith in institutions.
Passive Liberals tend to feel isolated from their communities. They are insecure in their beliefs and try to avoid political conversations. They have a fatalistic view of politics and feel that the circumstances of their lives are beyond their control.
The Politically Disengaged are untrusting, suspicious about external threats, conspiratorially minded, and pessimistic about progress. They tend to be patriotic yet detached from politics.
Moderates are engaged in their communities, well informed, and civic-minded. Their faith is often an important part of their lives. They shy away from extremism of any sort.
Traditional Conservatives tend to be religious, patriotic, and highly moralistic. They believe deeply in personal responsibility and self-reliance.
Devoted Conservatives are deeply engaged with politics and hold strident, uncompromising views. They feel that America is embattled, and they perceive themselves as the last defenders of traditional values that are under threat.
Here is how the Hidden Tribes and generations and races feel about "Pride in Being American."
| Tribe Name | Pride in being American |
| Progressive Activists | 34% |
| Gen Z 1997- | 52% |
| Passive Liberals | 60% |
| Asian | 62% |
| Millennials 1981-96 | 62% |
| Traditional Liberals | 65% |
| Black | 70% |
| Gen X 1965-80 | 73% |
| Females | 73% |
| All | 74% |
| Politically Disengaged | 75% |
| White | 75% |
| Male | 76% |
| Hispanic | 76% |
| Baby Boomers 1946-64 | 85% |
| Moderates | 87% |
| Silent Gen 1926-45 | 94% |
| Traditional Conservatives | 96% |
| Devoted Conservatives | 100% |
Just Sayin'.
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