Wednesday, August 2, 2006

Limbaugh Listeners No. 2 in News Knowledge

When the Pew Research Center for the People and the Press released its latest Survey Report on news consumption, entitled Online Papers Modestly Boost Newspaper Readership, you couldn’t blame Rush Limbaugh for boosting it.

The Pew chappies rate Rush Limbaugh listeners most knowledgeable about news, right after readers of the Weekly Standard and The New Republic.

If you believe in Trust but Verify, here is the image direct from the Pew website.


So Rush Limbaugh listeners are not quite the yahoos that liberals imagine. As the Pew reports says:

Judged by their answers to three news knowledge questions, the most informed audiences belong to the political magazines, Rush Limbaugh's radio show, the O'Reilly Factor, news magazines, and online news sources.

But here is a worrying fact. Women are underrepresented as consumers of hard news. This is clearly a consequence of our patriarchal society, all fair-minded people will agree. All over America. little girls are taught not to worry their little heads about hard news. As a result, women clearly gravitate to soft news and feature magazines for their news, as the Pew table shows.


Men dominate the audience not only for sports news but also for news about science and technology, business and finance, and international affairs.



But women greatly outnumber men among those who closely follow news about religion, health, and entertainment.

This is a national problem that has been too long ignored.

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