Will there be newspapers in 2010? People are beginning to wonder. Instapundit Glenn Reynolds thinks there will be newspapers in 2010, but maybe not on paper.
What must the media do to stay in business? Get back to basics, of course. It must get back to its forte, “actual gathering and reporting of truthful, accurate, hard news.”
But it has got to get out of the union mentality. That makes sense, of course. You can only have unions, with their workplace rules and their “attitude” when there is a rent-seeking opportunity.
Rents are down in the newspaper business. Sorry about that, unions.
Reynolds expects that the new reporters will do it all:
I'd expect a broader range of competency: My reporters would also all be photographers, equipped with digital cameras, and videographers, shooting clips of video that could be placed on the website along with their stories.
See what I mean? Right now, reporters are reporters and photographers are photographers. Reynolds also suggests that the media forget about leaning left. It insults their readers, who do not—lean left. But here is his really revolutionary suggestion:
I'd get readers involved. I'd incorporate readers and bloggers into the reporting, fact-checking, and revision of news stories. I'd be generous about handing out credit, too -- people will do a lot for a little bit of ego gratification. With digital cameras, cameraphones, etc., all over, there's usually somebody on the scene when something happens. I'd take advantage of that. I'd also take advantage of readers with special expertise in particular areas -- in fact, I'd build a roster of those people and use them as color commentators on stories in their areas. If union rules interfered, well...
Exactly. It’s time to forget about union rules and lifetime employment. It’s time to get the community involved, with stringers and part-timers, and photo and video clips from readers.
In the future the news business will be a business like any other service business: customer focused, flexible, market-driven.
It won’t be your father’s Oldsmobile.
The other question is: where will the news media get its advertising revenue?