What will the media world be like in 2014? A couple of journalists,
Matt Thompson of the Fresno Bee and Robin Sloan of Current, a new cable news channel in San Francisco, have
produced a “mockumentary” called “EPIC 2014,” that prophesies the dominance of
Googlezon, a merger of Google and Amazon. There won’t be any media as
we know it. Googlezon will customize news and features for each customer in
its new feature EPIC, the “Evolving Personalized Information Construct,” gathering news
and video from millions of, well, “us,” and then distributing it back to—us.
Here is a transcript
of the video and here is a url to the video itself.
There is one thing missing, of course, and it is what you would expect journalists to miss.
It’s the trust factor. No doubt that “At its best, edited for the savviest readers,
EPIC is a summary of the world — deeper, broader
and more nuanced than anything ever available before,” and at its worst, they say,
is will be trivial, shallow, and untrue. (You mean just like media today?) But the amazing success of eBay, which
runs on trust, shows how the future media world will operate. It will operate on trust,
just like eBay.
Googlezon’s EPIC will
allow its customers to build ratings on its content providers and its editors, just like
eBay does today. That will build trust into the Googlezon media empire. The whole
issue of trust, and how the Hayekian “extended order” is built on
trust, is something that our modern media chappies just do not understand.
And that’s ok, isn’t it? Because it means that they just don’t get it. Heh.