The New "Time": Big and Brawny?

For many of us, it is years since we subscribed to Time magazine.  Maybe decades.  Why?  Is it the reflexive media liberalism?  Is it the dumbed-down punchiness, the emphasis on graphics?  Or is it the fundamental unseriousness?  Who knows?

But this week, Time is redesigning into four basic sections: “Briefing, The Well, Ideas and Arts,”according to Keith J. Kelly at the New York Post. The “Well” will be, well, read for yourself:

The Well will be home for features, what Stengel calls "big, brawny stories" on world, national and business affairs and the main cover story.

Doesn’t exactly make you run out and buy it.  What is it now? A truck?  Do we hear the clang of hammers on anvils?

For Katharine Q. Seelye at The New York Times it’s all a bit of a joke—the end of Time’s signature inverted syntax.

All I know is that my mother asked what to do about Time about five years ago, when she just couldn’t take it any more.  Try The Economist, I said.